I don't know about this one. Can you get on board with this??
Next month, Crest will be releasing CHOCOLATE TOOTHPASTE . . . for adults.
The flavor is called Mint Chocolate Trek. Later in the year, they'll also be releasing flavors called Lime Spearmint Zest and Vanilla Mint Spark.
As far as we know, the flavors are all totally artificial . . . like, they aren't adding ACTUAL chocolate to toothpaste.
A Crest executive says the toothpaste is targeted at, quote, "experiential consumers." Which is basically corporate speak for, "we're making up words, so please just buy this."