1. Two-thirds of costumes will include at least one D.I.Y. element. Only 35% of adults dressing up will wear a completely store-bought costume this year.
2. The most popular types of costumes for adults are: A fictional person or character, an animal or creature, and a historical figure. 15% are dressing up as “a concept” . . . 14% are going as an “object” . . . and 11% are dressing up as a person who’s still alive.
3. The top word people would use to describe their costume this year is “funny.” The rest of the top five are “simple,” “unique,” “creative,” and “sexy.” Only 18% of adults are wearing a “scary” costume.
4. 6% of us are coordinating our costume with a coworker. The most popular people to coordinate with are romantic partners . . . our kids . . . our parents . . . other family members . . . and our friends. Coworkers are sixth.
5. Only 27% of us actually enjoy picking out a costume. 11% said it’s more stressful than fun, and 20% said neither. The remaining 42% are the ones who never dress up.
