A website called Numerator followed the top Prime Day purchases by tracking tens-of-thousands of customers, and over 100,000 orders. Here are a few stats on what we bought, and how much we spent . . .
1. The hottest item this year was apparently . . . Temptations Cat Treats. (???) That’s based on the number of units purchased.
The rest of the top five were Amazon Fire sticks . . . Liquid I.V. hydration packets . . . toys from the company Melissa & Doug . . . and beauty products by the brand Laneige. (luh-NAYGE)
2. The top product categories were home goods, household essentials, clothes, electronics, and cosmetics.
3. The average product cost around $30. Only 5% cost more than $100.
4. Roughly 60% of people who made a purchase bought more than one thing. 14% bought five items or more.
5. 44% spent at least $100 total. The average total spend was about $150.
6. Around 80% of all Prime Day shoppers were women. So men aren’t as into it. Also, the older you are, the more likely you were to shop. 24% of Prime Day shoppers were seniors. That’s higher than any other age group.
7. Two-thirds of shoppers say they were very satisfied with the deals this year. But over half still compared prices with other sites before they checked out.
