MINNEAPOLIS, MN — Bold taste meets breakfast tradition as CINNAMON TOAST CRUNCH™ and HORMEL® BLACK LABEL® bacon reunite for another irresistible collaboration: CINNAMON TOAST CRUNCH™ HORMEL® BLACK LABEL® Bacon Flavored Cereal.*
Following last year’s buzzworthy debut of the HORMEL® BLACK LABEL® CINNAMON TOAST CRUNCH™ Flavored Thick Cut Bacon, currently available at select retailers nationwide, this sizzling sequel is flipping the script at the breakfast table. Infused with the smoky flavor of BLACK LABEL® Bacon and blasted with CINNADUST™, this limited-edition cereal delivers savory satisfaction with every crunchy bite, making it perfect for breakfast or snacking.
“This collaboration is rewriting the rules of breakfast,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. “Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reason why they Must Cinnadust.”
“After seeing the fan response to last year’s collaboration, we knew we had to bring these two breakfast icons back together,” said Aly Sill, Senior Brand Manager at Hormel Foods. “We’re shaking up the way bacon fits into daily routines, and we can’t wait for consumers to experience it.”
Each specially designed 6-ounce pouch is adorned with CINNAMON TOAST CRUNCH™ Cinnaswirls and the inspired flavor of HORMEL® BLACK LABEL® Bacon, uniting the signature branding of both household names for one unforgettable breakfast experience.
Starting Tuesday, July 8, fans can snag a pouch of CINNAMON TOAST CRUNCH™ HORMEL® BLACK LABEL® Bacon Flavored Cereal for $5.84, available exclusively at Walmart.com, while supplies last.
