A national retailer is sending a message to its workers – smile.
In an effort to lift sales ahead of the holiday season, Target has issued a new directive mandating workers smile and make eye contact, as well as greet or wave, to any shopper that comes within 10 feet. The directive was first reported by Bloomberg News.
If a customer is within 4 feet, the worker should ask whether they need help, how their day is going or a similar pleasantry, the directed noted.
“Heading into the holiday, we’re making adjustments and implementing new ways to increase connection during the most important time of the year,” Chief Stores Officer Adrienne Costanzo said in a statement to Bloomberg News.
It’s also in keeping with incoming Chief Executive Officer Michael Fiddelke’s plans to improve the shopper experience.
“We want to delight our guests who shop with us every time they shop,” Fiddelke said during a recent earnings call. “And as I’ve made clear, we have to do better here, especially in the consistency of our experience.”
